The change in the polling position is quite stark - compared to the tail end of 2011 and shows that this will a close election.
The momentum in Ken's campaign has been building for a while and their poll bounce has in part been driven by old-fashioned (and fairly relentless) campaigning: a clear simple message (Ed Balls take note), a large number of activists all underpinned by unusually strong marketing for a political campaign - from the 'pickpocket' posters to the videos like the one below.
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